Privacy Policy

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• First and last name
• Residential or mailing address
• Email address
• Telephone number
• Property information
• Utility company
• Electric utility or energy usage information
• Information relating to your interest in solar energy
• Appointment preferences
• Information submitted through forms, surveys, or questionnaires
• Communications between you and ASDM Consulting
• Any other information you voluntarily provide

We do not currently collect payment or credit card information through our website.

2. Information Collected Automatically

When you access or use our website, we or service providers working on our behalf may automatically collect certain information, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Links clicked
• Referring website or source
• Date and time of website visits
• Approximate geographic location
• Cookie identifiers
• Advertising identifiers
• Website usage and interaction information

We may collect this information through cookies, pixels, analytics technologies, tracking technologies, and similar tools.

3. Cookies and Tracking Technologies

ASDM Consulting may use cookies and similar technologies to operate and improve our website, understand website traffic, remember user preferences, measure marketing performance, prevent fraud, and deliver or measure advertising.

Some cookies may be placed by third-party service providers, analytics companies, advertising platforms, or marketing partners.

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.

Where required by applicable law, we will provide additional options relating to cookies, targeted advertising, or the sale or sharing of personal data.

4. How We Use Your Information

We may use information we collect to:

• Respond to inquiries
• Determine whether you may be interested in or potentially eligible for solar products or services
• Connect you with solar installers or related service providers
• Schedule solar consultations or appointments
• Confirm, remind you about, or reschedule appointments
• Call, text, or email you regarding your inquiry
• Provide customer support
• Follow up regarding solar services
• Operate and improve our website
• Analyze website traffic and user behavior
• Measure advertising and marketing performance
• Conduct advertising and marketing activities
• Prevent fraud, misuse, or security incidents
• Maintain business records
• Comply with applicable laws, regulations, court orders, and legal processes
• Protect ASDM Consulting, our customers, partners, and others
• Carry out other purposes disclosed when information is collected or with your consent

5. Solar Installers and Business Partners

One of the primary purposes of ASDM Consulting is to connect interested consumers with solar installation companies.

When you request information, schedule a consultation, or otherwise express interest in solar services, we may disclose information such as your name, telephone number, email address, property address, utility company, appointment information, and related information to one or more solar installers, contractors, dealers, sales organizations, or other service providers involved in evaluating or fulfilling your request.

Those companies may contact you directly by phone or email regarding solar products, eligibility, appointments, installation, pricing, financing, power purchase agreements, leases, or other related services.

ASDM Consulting is the only party that will send you SMS/text messages under this program. Solar or roofing partners will not text you.

Once your information has been provided to an independent third party, that company's collection and use of your information may also be governed by its own privacy policy.

6. Sale or Sharing of Personal Information

ASDM Consulting may disclose personal information to solar installers, service providers, marketing partners, advertising providers, technology providers, or other business partners for the purposes described in this Privacy Policy.

In some circumstances, a disclosure of personal information may constitute a "sale," "sharing," or use for targeted advertising under applicable privacy laws, even when money is not exchanged directly for the information.

ASDM Consulting may also receive compensation in connection with referrals, leads, appointments, marketing services, or successful customer connections.

Where applicable law provides you with the right to opt out of the sale of personal data or targeted advertising, you may exercise that right by contacting us using the information in the "Contact Us" section below or through any privacy request mechanism made available on our website.

Notwithstanding the above, no mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. See Section 8 ("Calls and Text Messages") for more detail.

7. Service Providers

We may provide information to companies that perform services on our behalf, including:

• Website hosting providers
• CRM providers
• Communications platforms
• Telephone and SMS providers
• Email providers
• Appointment scheduling systems
• Analytics providers
• Advertising and marketing platforms
• Data storage providers
• Security providers
• Professional advisers

These providers may process information as necessary to perform services for us.

8. Calls and Text Messages

If you provide your telephone number and provide the applicable consent, ASDM Consulting may contact you by text message regarding your request, appointments, solar products, or related services. Solar or roofing partners connected with your request may contact you by phone, but will not send you SMS/text messages.

Communications may include appointment confirmations, reminders, follow-up communications, and marketing communications.

Depending on the consent you provide, calls or text messages may be made using automated technology, an automatic telephone dialing system, prerecorded or artificial voice technology, or similar technology where permitted by law.

Consent to receive marketing calls or text messages is not a condition of purchasing any goods or services.

Message and data rates may apply. Message frequency may vary.

You may request that text messages stop by replying STOP to a message where that option is available. You may also contact us directly to request that communications stop.

9. Email Communications

If you provide your email address, we may email you regarding your inquiry, appointments, solar services, or other communications related to our business.

You may opt out of promotional emails by following the unsubscribe instructions contained in the email, where applicable. We may continue sending non-promotional or transactional communications when necessary.

10. Your Privacy Rights

Depending on where you live and whether applicable privacy law applies to ASDM Consulting, you may have rights regarding your personal information, including the right to:

• Confirm whether we process your personal data
• Access certain personal data we maintain about you
• Correct inaccurate personal data
• Request deletion of personal data
• Obtain a copy of certain personal data
• Opt out of certain sales of personal data
• Opt out of targeted advertising
• Withdraw or revoke certain consent
• Appeal certain decisions regarding a privacy request
• Exercise other rights provided by applicable law

We may need to verify your identity before fulfilling certain requests.

Authorized agents may submit requests on behalf of consumers where permitted by applicable law, subject to appropriate verification.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

11. New Jersey Residents

ASDM Consulting is based in New Jersey.

Where the New Jersey Data Privacy Act applies to ASDM Consulting and your information, New Jersey residents may have rights relating to accessing, correcting, deleting, obtaining copies of, and opting out of certain processing of personal data, including certain sales and targeted advertising.

Requests may be submitted using the contact information below or through a privacy request mechanism provided on our website.

If we deny an eligible privacy request, you may have the right to appeal our decision by contacting us and stating that you are appealing a privacy-request decision.

12. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, operate our business, maintain business and transaction records, resolve disputes, enforce agreements, comply with legal obligations, and protect our rights.

Retention periods may vary depending on the type of information and the reason it was collected.

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, electronic storage system, or method of communication can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

14. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

ASDM Consulting does not control and is not responsible for the privacy, security, content, products, or practices of those third-party websites or services. You should review their privacy policies before providing personal information.

15. Children's Privacy

Our website and services are intended for adults interested in residential solar services and are not directed toward children under 13.

We do not knowingly collect personal information from children under 13 through our website. If we learn that we have inadvertently collected such information, we may delete it as required by applicable law.

16. Legal and Business Disclosures

We may disclose information when reasonably necessary to:

• Comply with applicable law or legal process
• Respond to governmental or regulatory requests
• Investigate suspected fraud or unlawful activity
• Protect the safety, rights, or property of ASDM Consulting or others
• Enforce our agreements
• Defend against legal claims

We may also transfer information in connection with a merger, acquisition, financing, reorganization, sale of assets, or other business transaction involving ASDM Consulting.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When we make material changes, we may update the effective date at the top of this page and provide additional notice where required by applicable law.

Your continued use of our website following an update is subject to the updated Privacy Policy.

18. Contact Us

For questions regarding this Privacy Policy, our privacy practices, or a request regarding your personal information, contact: